How well do you know myVIP.co?
Your Home for Direct Purchase (and More)
With the myVIP Website, your players can access better deals on your in-game currency bundles than they get in the app, and in exchange, you'll save a bundle on platform fees. Simply integrate your app into our website and we'll provide the right bundles to the right player, then hand any purchases back to you so you can award your players their deserved currency.
The myVIP Website is also a place where your players can interact with their myVIP program. Players can shop for rewards, view their myVIP status, update their information, and last-but-not-least, see ALL of the myVIP-enabled apps where they can earn LPs and real-world rewards. You don't want to miss the opportunity to fully capitalize on what this site has to offer!
But how well do you know what this site can do? This page will outline the features and functionality of the myVIP Website for game developers. For more information, including how to integrate into them, visit our documentation or reach out to your playAWARDS Client Success Manager.
Better Together
If you have any questions, or are interested in suggesting enhancements, reach out to your client success manager!
Alternative No-Code Setup!
While that level of control is preferred by many, you may not wish to be so hands on with your direct purchase store on myVIP.co. For those apps, we offer an alternative no-code setup! Here’s how it works:
Of course, the downside of this method is that the player segmentation is more limited than it can be if you own it on the game side. Please consider this choice carefully when deciding how to set up your direct purchase store! For more questions about the right option for you, reach out to your playAWARDS CSM.
* This only works if you’ve already provided us a player currency adjustment API.
No code! Work with us to define your store.
No code!*
playAWARDS Role
Your Role
Populating your game store
Currency adjustment
We work with you to define your store configuration, then render your game store for you.
We send you back a currency adjustment using the player currency API you've previously provided.*
Anatomy of an Offer
You have full control over the offers on myVIP.co. Interact with the circles below to see how it works.
box variant
we will store N box designs on our side, and you simply send us the ID of the asset you'd like to use
via the bundles api
benefit snipe
can be configured as "X" or "%"
via the bundles api
You can learn more about each from our documentation. Reach out to your Client Success Manager for details.
price point
you provide the price point, and coming soon, a strike-out price!
via the bundles api
main offer
you provide us with both the STRUCK-OUT and FINAL main currency amounts
via the bundles api
additional currency icons
provide any image URL to populate here
via the bundles api
additional currencies
you must provide us LPs, TPs, and you CAN provide, if you wish, up to 3 additional currencies
via the bundles api
Integration Overview
Before we go into the deeper toolset that myVIP.co offers, let’s first cover the basic integration. The basic setup requires two integrations:
The power of this setup is that you control all of the offers and player segmentation for your players, ensuring the right offer goes to the right player at the right time!
You look up the player and determine what offers you'd like to display
You use this information to adjust the balance for the player and celebrate it in your game UI.
playAWARDS Role
Your Role
Populating your game store
Currency adjustment
We will provide you the appropriate player ID.
We will accept the offers you recommend and render them to the player.
Once the player has purchased some currency on the myVIP.co game store, we will provide you with the appropriate player ID and either the currency(ies) amount and/or the Bundle ID (whichever you prefer).
Additional Store Capabilities
Beyond the basic features of your game store on myVIP.co, the website offers the additional features out-of-the-box! Let’s dig into each one.
Promo Offer
Similar to Welcome Offers, you can provide your players with one-off promotional offers. These work like regular offers, but allow you to provide ANY bundle image you’d like, dynamically in the API! This can be a great way to tie what’s going on inside your app to what’s happening in your direct purchase game store.
If you provide us with a Promo Offer, we’ll display it as the first bundle in your store. Read more in our documentation.
Promo Offer Roles
You send us an additional bundle in the API with "Promo Offer" = TRUE, as well as include a link to the art you'd like to use.
playAWARDS Role
Your Role
If a Promo Offer is provided to us in the API, we will display it in the first slot in your store and use whatever art you provide in the API!
Purchase Bonus Games
Purchase bonus games are great incentives both in your app and on your direct purchase store. If players are enjoying bonus games in your app, they’re less likely to want to purchase direct, so we strongly recommend having a bonus game in your direct purchase game store.
Reach out to your CSM for more information about picking a bonus game and getting it configured, or check out our documentation.
Purchase Bonus Game Roles
We will work with your economy team to determine the math inputs that work for your economy, and your art team to ensure your bonus game feels on brand for your app and wonderful to your players.
playAWARDS Role
Your Role
We will handle everything including configuring, rendering, recovery logic, and currency awarding!
Stamp Card
The next biggest challenge is getting players to come back to the website for currency purchases again and again. That’s why playAWARDS built stamp cards. Stamp cards work with bonus games to provide a fun and enticing incentive for players to make multiple purchases through your direct purchase store. They can be configured to any number of purchases to trigger and can be scheduled to be turned on and off according to your offer strategy.
Reach out to your CSM for more information about setting up your stamp card, or check out our documentation.
Stamp Card Roles
We will work with your economy team to determine the math inputs that work for your economy.
playAWARDS Role
Your Role
We can handle everything including configuring, rendering, bonus triggering, and recovery logic!
Segmented Banners
The homepage of myVIP.co has some merchandising space that you’re going to want to take advantage of. It’s the first thing players see when they arrive. This space can be scheduled and segmented to specific players however you wish.
Reach out to your CSM for more information about how to take advantage of this effective (and free) opportunity!
Segmented Banners Roles
If you would like to take advantage of this, simply provide the art asset(s) and your desired audience definition you'd like to use.
playAWARDS Role
Your Role
We can handle everything including setup, scheduling, player segmentation, and more.
View Your Game Store Without Logging In
Let your players view their game store without logging in
The biggest dropoff in the direct purchase funnel is getting players to log in. This is an issue because players can't see their offers until they're logged in. So they have no idea what kind of amazing deals lie just behind that "Facebook" button! Until now.
This feature will allow an app to send their players to the website in a way that the player CAN see their offers BEFORE logging in! This is accomplished by handing playAWARDS a JWT containing the player's ID, allowing playAWARDS to display a special "view only" view of the player's game store. Players will want to purchase these amazing deals! When they click that "Buy" button – and ONLY when – they'll be solicited to log in.
Reach out to your CSM for more information on how your app can get in on this amazing new feature.
Partial Transactions with playCREDIT
Drive user acquisition and reactivation to the website
Think of playCREDIT as any retail store credit – it can be given to shoppers to be used toward their purchase. players are able to use their playCREDIT toward a partial amount of a transaction. So for example, if players only have 10 playCREDIT and they want to buy a $25 package, they can apply their 10 playCREDIT, then pay the remaining $15 in cash.
This is a super powerful feature for user acquisitions, because it means we can effectively "discount" the first bundle purchase – a strong motivator – but we still get the player's credit card information on file – the biggest point of friction!
There is no technology work necessary on the part of the app to participate in this feature. We'll be reaching out when the time is right to test our way into success in tight partnership with you!
Loyalty Liveops Events
Players can track their Liveops Events on myVIP.co!
Previously known as "Shadow Events," this feature brings hosted VIP events out of the shadows and onto the website. This feature gives these events more credibility, UX consistency across games, and provides the player with all the information they need to get pumped about chasing that big prize.
There is some coordination we need to do to bring these events to live on myVIP.co, so reach out to the host team to coordinate a Loyalty Liveops event today!
Welcome Offer
Getting players to make that initial purchase on myVIP.co has the added friction of entering in their credit card information. That’s why playAWARDS recommends configuring a welcome offer.
Welcome offers can be for any price point and currency amount, just like any other offer, but should be richer. When you send us a Welcome Offer in the API, we’ll ONLY show it to players who have not yet made a purchase on myVIP.co.